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Media continues to play a dominating role in shaping public perception. Pakistani media has grown rapidly in the last few years. It is felt however that it has yet to mature out mere profiteering into a national pillar. Lack of accountability and political interference has badly affected the transparency of media. Profiteering has led to obscenity and vulgarity and in extreme cases treason. A serious effort to cure the media is required to curb it of its vices and utilize its huge potential for nation building.